Once you find what works, repeat with tweaks.
Take your successes and just make them bigger.
Use technology to help you find the leads you need.
By capturing lead information online, you can turn prospects into customers.
Know where each of your leads are in the buying process.
Help prospects become customers through consultative sales processes.
Once your customer has signed up, make sure they have an amazing experience.
You can't improve what you don't measure, so measure what's important.
Make incremental changes and optimize your entire marketing/sales process.